Brand Story


The logo and brand was developed by Gilimbaa.

The central imagine in the logo is that of a building block. Practical, effective and culturally legitimate governance is the fundamental building block – the foundation – for Indigenous self-determination and economic development.

The face of the block contains markings representing various forms of weaving from across Australia. The weaving reminds us that there are diverse and networked forms of effective governance, and further highlights the interwoven and layered nature of Indigenous governance across Australia.

The flourish ‘confetti’ design represents self-determination – of individual communities, clans, nations and networked regions. Effective and culturally legitimate governance will allow Indigenous Australians to exercise their self-determination.

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